Who This Is For
Audience: U.S. high school and college students who spend time on social media and group chats, and who worry about "cancel culture," dogpiling, or saying the "wrong" thing online.
Purpose: Using research on censorship and propaganda, this guide explains what self-censorship is, how fear of isolation shapes what we say (or don't say) online, and how we can make more thoughtful choices about silence and speech.
1. Why This Manual Exists
You've probably had this experience: you start to type a comment about a controversial topic—policing, a campus protest, an election—and then delete it. Maybe you weren't sure you had all the facts. Maybe you didn't want to start drama in the group chat. Maybe you just didn't want people to think you were that kind of person.
Sometimes that's just being thoughtful. But sometimes, we're not just being polite—we're self-censoring because we're afraid of social punishment.
You've seen how governments and platforms try to control information through censorship (blocking or restricting speech) and propaganda (messages designed to steer people in directions that serve powerful actors). But there's another layer: even when no one is directly stopping us from speaking, we may silence ourselves.
Why understanding self-censorship matters:
- It shapes what feels like "normal" opinion in your feeds
- It affects who feels safe to speak up — especially marginalized people
- It can make democracies look more consensual than they really are
2. Key Concepts
Censorship
The suppression or restriction of expression, ideas, or information by an authority
Propaganda
Deliberate communication designed to influence people in ways that serve the authority's interests
Self-Censorship
Choosing not to voice an opinion because of fear of repercussions from those in power or social punishment
Self-censorship is different from:
- Tact — not saying something just to be kind or respectful
- Thoughtfulness — waiting to speak until you've read more
The political dimension:
The political version of self-censorship happens when you silence yourself because you're worried about punishment from a group that has power over you: your peers, your boss, your government, or your online community.
"The really well-trained dog is the one that turns his somersault when there is no whip."
— George Orwell, as cited in Festenstein, 2018
3. The Spiral of Silence
German communication scholar Elisabeth Noelle-Neumann called this dynamic the spiral of silence.
Her basic argument:
- We fear social isolation. Most people would rather be wrong in a group than right and alone.
- We constantly scan our environment using a "quasi-statistical sense" of where opinions stand—what we see in our feeds, group chats, families.
- If we feel our view is winning or widely supported, we speak more confidently.
- If we feel our view is losing support, we fall quiet—even before anyone censors us.
"People are more frightened of isolation than of committing an error; they joined the masses even though they did not agree with them."
— Noelle-Neumann, 1974
That's the start of the spiral:
- People who think they're in the majority speak up more
- People who think they're in the minority go silent
- The majority view looks even bigger than it really is
- The net effect makes even more people switch sides or self-censor
4. Hidden Opinions & Tipping Points
The spiral of silence describes how silence spreads. Timur Kuran adds another piece: what people say in public can diverge dramatically from what they really believe. He calls this preference falsification.
Private Preference
What you actually think
Public Preference
What you say out loud or online, given the costs of being honest
In his work on the 1989 revolutions in Eastern Europe, Kuran argues that many citizens privately disliked communist regimes but publicly complied—attending parades, repeating slogans, avoiding criticism. People had different "thresholds" for when they'd join open opposition. Once those thresholds were crossed, there was a rapid bandwagon effect—what looked like a sudden revolution was actually many people simultaneously dropping their self-censorship.
5. When Is Silence Okay?
Not every unsent tweet is a blow to democracy. We should reserve the term self-censorship for cases where silence is caused by problematic power or influence—not just kindness or self-control.
Ask yourself three questions:
1️⃣ Why am I staying quiet?
-
✓"I don't know enough yet" Thoughtful restraint
-
✓"I might hurt someone unnecessarily" Ethical tact
-
!"I'm scared my friends will ostracize me" Drifting toward self-censorship
-
!"I don't want to get criticism piled on me or lose my opportunities" Drifting toward self-censorship
2️⃣ Who has power over me here?
Is it a government that can arrest me? A boss who can fire me? A friend group that can ostracise me? A platform that can demonetize or ban me?
3️⃣ What's the cost of speaking versus the cost of silence?
If you speak, you might face backlash. If you stay silent, certain problems may never get named (e.g., discrimination in your major, harassment in your club).
Sometimes, deciding not to speak is the right call—especially if others face greater risks than you do. But if you constantly think in terms of "how do I avoid getting in trouble?" instead of "what's true?" or "what's just?", your information environment starts to look a lot like a censored one—even if no one is formally censoring you.
6. Practical Strategies
Before deciding you're in a tiny minority, ask: What am I actually seeing? Algorithms show you a slice of opinion, not the whole campus/country. Who is missing? Are quieter or marginalized voices absent from the conversation?
When you hover over "post" and hesitate, mentally label the feeling:
- "I don't want to hurt someone" → maybe edit for tone or audience
- "I don't want to get piled on or lose opportunities" → that's potential self-censorship
You don't have to blast your spiciest opinion to thousands of followers. You can:
- Be fully honest in small, trusted groups (DMs, group chats, in-person)
- Be more cautious in mass, searchable spaces (TikTok, X, public posts)
This preserves some space where your real views exist and can evolve, even if you can't share them widely.
Spirals of silence work both ways: visible support can make it easier for others to speak. If someone posts a thoughtful but unpopular view, consider replying constructively or liking it to signal they're not alone.
With close friends or group-chat members, you can explicitly agree on:
- Charitable reading: assume misunderstanding before malice
- Right to revise: people can update their views without being dragged for old messages forever
- No screenshotting: outside the group without consent
These mini-norms reduce the power imbalance that fuels self-censorship.
It's easy to focus on the costs of speaking (embarrassment, conflict, cancellation). But there are also costs to silence:
- Harmful norms may go unchallenged
- Targets of harassment or discrimination may feel abandoned
- You may slowly adjust your own beliefs to match what you publicly perform
"Men cease to say what they think; and when they cease to say it, they soon cease to think it."
— Lippmann, 1939
7. Quick Recap
The Goal
Self-censorship will always exist. The goal isn't to say everything that crosses your mind. The goal is to make sure your silences—and your speech—are guided more by curiosity, truth, and caring than by invisible pressures you never chose.
References
Eady, G., Paskhalis, T., Zilinsky, J., Bonneau, R., Nagler, J., & Tucker, J. A. (2023). Exposure to the Russian Internet Research Agency foreign influence campaign on Twitter in the 2016 US election and its relationship to attitudes and voting behavior. Nature Communications, 14(1), 62.
Festenstein, M. (2018). Self-censorship for democrats. European Journal of Political Theory, 17(3), 324–342.
Hobbs, W. R., & Roberts, M. E. (2018). How sudden censorship can increase access to information. American Political Science Review, 112(3), 621–636.
King, G., Pan, J., & Roberts, M. E. (2013). How censorship in China allows government criticism but silences collective expression. American Political Science Review, 107(2), 1–18.
Kuran, T. (1991). Now out of never: The element of surprise in the East European revolution of 1989. World Politics, 44(1), 7–48.
Lippmann, W. (1939). The basic problem of democracy: I. What modern liberty means. The Yale Review, 28(3), 616–639.
Noelle-Neumann, E. (1974). The spiral of silence: A theory of public opinion. Journal of Communication, 24(2), 43–51.
Pan, J. (2025). COMM 158/258: Censorship and Propaganda [Lecture slides, Weeks 1–10]. Department of Communication, Stanford University.